James Tuverson – Marketing Resume (PDF)


Strategic marketing and communications leader with 20 years of experience in brand management, product development, project management, packaging, promotions and content development. Proven successes in profitable consumer product launches and audience-building marketing initiatives. Excellent communicator using print, TV, websites, social media, presentations and video production.

Selected Accomplishments Include:

  • Product Launches – video games for PC and console, USB toy/PC software game, music equipment. bags & cases, high-end audio production PCs and electric pianos. Licensed and all-new brands.
  • Customer Service – Implemented Zendesk customer service system for e-commerce website.
  • Produced Short Films/Video – Wrote and produced six short films and four multi-episode web series.
  • Cross-Promotions – Developed national cross-promotions with industry-leading companies.
  • Events – Produced numerous benefit concerts; managed major trade show presence for brands.



Independent services company specializing in content creation, film production and marketing

Owner/Manager  2005 – Present

Founded production company, wrote six short films, managed projects from production to film premiere and online distribution; developed packaging, websites and social media presence to support launches.  Produced four web-series from conception through production and online distribution.  Managed budgets and built brand identities for all film and web-series products.

GUITAR CENTER   Westlake Village, CA

The nation’s largest musical instrument retailer with 300+ locations.

Brand Manager, Proprietary Product Division   2003 – 2005

Drove manufacturing and marketing for in-house brand division; managed nationwide launches of new product/brands from R&D conception to retail sales. Oversaw all brand communication, trade show presence, in-store promotions, product website development and P&Ls

  • Launched new proprietary brands Road Runner  (equipment bags and cases), Spectral  (high-end audio creation PCs) and Williams  (digital pianos), contributing $45 million in combined revenues annually
  • Increased margins 20% over domestically-produced products by sourcing internationally
  • Spearheaded implementation of project management and online forms software, increasing efficiency and reducing turnaround time      


Leading publisher of video games for PC, console, mobile and the Internet.     

Brand Manager, Family Games   2001 – 2003

Oversaw licensed brands Jurassic Park, Hallmark, Butt-Ugly Martians, Cat in the Hat, and Hoyle Games; developed packaging and websites for PC, PlayStation 2, Gamecube and Game Boy Advance products; planned and executed national print and online ad campaigns; managed tradeshow presence, focus groups, R&D and quality control teams.

  • Contributed more than $30 million in combined revenues annually
  • Achieved 25% greater sell-in to retail channels by conceiving and executing national cross-promotions with Nickelodeon, Procter & Gamble and Universal Studios
  • Increased revenues of PlayZone PC games brand 60% by using focus group research to create new grade-targeted and gender-targeted products within PlayZone brand

ACTIVISION    Santa Monica, CA

Top publisher of video games for PC, console, mobile and the Internet.

Associate Global Brand Manager, PC Games   1999 – 2001

Managed brands and licensing relationships with Teen Magazine, Remington Firearms, Crosman Paintball and Cabela’s Outdoor Products; managed packaging, product development, quality control, consumer research, advertising, trade marketing and promotions.

  • Contributed $18+ million annually in PC game revenue
  • Became “presentation specialist” for division, creating innovative sales presentations and sizzle video reels which excited sales force and increased retail sell-in

THE GABLE GROUP                                                          Santa Monica, CA

National marketing communications and public relations firm.

Los Angeles Division Manager/Account Executive   1996 – 1999

Managed day-to-day operations of the Los Angeles division of national marketing communications firm headquartered in San Diego; managed local staff of six.

  • Built L.A. division by staffing office and acquiring new accounts
  • Exceeded growth objectives 10% by landing new business including Sony Wonder, Malibu Comics and non-profit United Cerebral Palsy
  • Heightened awareness of agency and generated new business by developing corporate and media relationships; wrote press releases, newsletters, case studies and published articles


UNIVERSITY OF CALIFORNIA, IRVINE                                                        Irvine, CA

Bachelor of Arts in Economics, 1987


  • MS Office 365 (Word, Excel, Outlook, Powerpoint)
  • Adobe Creative Suite (Photoshop, Premiere, Acrobat, InDesign)
  • Social Media (YouTube, Facebook, Twitter, Google+, Instagram, Pinterest, Linked-In)
  • Content Management Systems: WordPress and Drupal
  • Google Analytics 360
  • Photography and DSLR Film Production (Canon 60D and Canon HFS100)
  • 3-Point Lighting
  • Final Draft & Tagger
  • Power Production StoryBoard Artist
  • Gorilla Film Budgeting and Scheduling
  • Speak Conversational German